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Local (SEO) Search Engine Optimisation

Local SEO and Why It Is Important for Your Business?

Local SEO search engine optimisation to get your business found on local searches, get found online locally in the search results also know as SERPS getting found online locally can boost you enquires and generate more business locally.


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To get found online is critical if you want to generate more business locally, did you know that nearly 50% of all Google searches are for local businesses?

This shows there is a massive audience base that is available for your business to capitalise on.

Sadly, many website owners don’t realise the opportunities available and instead miss out on reaching customers by not being found in the Google searches for your local business services.

Local business SEO could benefit your business if you want to attract local customers. Integrating local SEO allows Google search to link your business to local searches, highlighting your business services as one that is significant within the local area.

Local SEO doesn’t just target your local customer base, it’s also a way of connecting your business to geographical locations. as an example, if you owned an events company, you’d want to be found by all people who are hosting events in venues nearby or within your service area, regardless of whether they’re based locally or not, if they’re looking for event planners near their chosen venue, you want to be able to be found when searching online.

Local results are based generally on relevance, distance, and prominence, a combination of these factors helps us find the best match for your search. For example, Google’s algorithms might decide that a business that’s further away from your location is more likely to have what you’re looking for than a business that is based closer, and therefore rank it higher in local results.

Search term relevance refers to how well a local Business Profile matches what someone is searching for. making sure your website describes your business correctly is a critical part to search term relevance so we always add complete and submit fully detailed business information to help Google better understand your business and match your profile to relevant local SEO searches.

Prominence refers to how well known a business is and how long they have been established. Some businesses or places are more prominent, and search results try to reflect this in local ranking. For example, famous museums, landmark hotels, or well-known store brands are also likely to be more prominent in the local search results.

Prominence is also based on information that Google has about a business, from across the web, like links, articles, and directories. Google reviews count and review score is a factor into local search ranking. More reviews and positive ratings can improve your business’ local ranking.

SERPS (Search Engine Results Pages) are Google’s listing display results to a user’s search query.

SERPs include organic search results, paid Google Ads results, Featured Snippets, Knowledge Graphs and video results all based on the keywords used to locate your business.

Benefits of Local SEO

By now you’re probably quite excited about have local SEO work on your website or landing page, and you want to know all the incredible benefits of local SEO. So, lets explain a bit more

Do you know that local information is the subject of nearly 50% of all Google searches. Every business wants more traffic. Whether you are the owner of a big company or running a small hairdressers in the village, Local SEO allows you to enhance your website traffic by focusing on local potential customers, you’re encouraging individuals to visit your website who could come to see you. Targeting local people will redirect local potential customers to your website, which eventually results in sales as long as your website encourages them to do so.

So there is no denying that having local SEO work on your website results in better conversion rates by presenting your business as the place to go in your region.
Most local searchers prefer to find local business rather than searching for companies miles away or making a random purchase online that has no local support.

Local businesses generally use advertising such as banners, pamphlets and adverts on local tv & radio, but this can all costs lots of money, what if we said you can save most of that money by just optimising your website with local SEO. It has been proven that over 80% of smartphone users select the “near me” choice when looking for a particular type of company, So improving your local SEO, you can reduce or lessen up all advertisement costs.

Prominence is also based on information that Google has about a business, from across the web, like links, articles, and directories. Google reviews count and review score is a factor into local search ranking. More reviews and positive ratings can improve your business’ local ranking.

Local SEO focuses on increasing traffic while also enhancing your search engine results, as an outcome, marketing and sales increase which means more sales and more interested consumers, resulting in an instant brand awareness, ensuring better repeat business.

One of the main benefits of local SEO is you will get the long lasting rankings. If someone asked you the advantage of having SEO over the old style of marketing, what would your answer be? You reply should be that doing a one-time SEO application has a long lasting effect compared to traditional marketing strategy, where we waste a lot of money every week to increase sales.